Improving Web Site Reception — SEO

A short but practically important subtopic on making a website actually findable.

SEO (Search Engine Optimisation): The practice of improving a website so it ranks higher in search engine results for relevant search terms, increasing organic (unpaid) visibility and traffic.

Common SEO techniques include: using relevant keywords naturally in page content and titles, having quality/original content, fast page load times, mobile-friendly design, descriptive links, and earning links from other reputable sites (backlinks).

💡 Exam Tip

If asked to 'improve searching for a website', SEO is almost certainly the expected keyword — pair it with at least two concrete techniques (e.g. keywords + fast loading) for full marks.